By Press release submission |
Apr 21, 2022
Tucked away on the main floor of the Daniels College of Business building, an innovative research center studies the sometimes puzzling, sometimes predictable behavior of consumers. True, it lacks the customary beakers or spectrometers found in so many labs. But it does capitalize on the chemistry that results when a group of faculty and student researchers come together to help businesses and other academic departments develop their ideas.